Business Models

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Business Models

A collection of 2 posts

What Open Matter will equip you to do.

Top highlightThis spring, we’re launching Open Matter: Local News Bootcamps, in partnership with Google News Lab, News Media Alliance, and 4 Top J. schools. You can read more about the program and opportunities for local, for-profit news organizations here. The live application is here. Scenes from a past Media

Media

Beyond targeted advertising

Advertising is in crisis. More than one third of online ad traffic is fraudulent, and the ads are so annoying that more than a quarter of users block them. Half of ads are never seen, and publishers take as little as 40% of the revenue from advertising placed on their