Paul Quigley is the co-founder and CEO of NewsWhip, a platform that is using science to transform the media industry. NewsWhip is bridging the gap between the ever-increasing number of internet users and seemingly infinite content to give publishers the tools to engage their audiences with meaningful content.
In this talk, recorded live in front of an audience of Matter Seven entrepreneurs in New York, Paul talks about how data can be used to understand how audiences feel and how they want to engage with content. Tune in to find out how media makers can learn to be even more in sync with its audience.
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